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Matt Cutts March 2nd, 2009 8:59 pm
Clear disclosure of sponsorship is critical, and that includes disclosure for search engines. If link in a paid post would affect search engines, that link should not pass PageRank (e.g. by using the nofollow attribute). Google — and other search engines — do take action which can include demoting sites that sell links that pass PageRank, for example.
source
https://www.web-strategist.com/blog/200 ... ions-work/
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