Overture bietet ein neues Tool für die Kampagnen an (englisch)
deutsche Presseaussendung gibts noch nicht...Optimize campaigns based on business objectives such as cost-per-acquisition (CPA), cost per click (CPC), return on ad spend (ROAS) and others;
Automate keyword bidding based on performance-driven bid recommendations tied to their unique business objectives;
Sort campaigns by performance to quickly and intuitively determine which campaigns/keywords need additional optimization;
Manage thousands of keywords through features that allow them to develop "watch lists" of their most important campaigns or keywords, perform advanced searches of their performance data and quickly download large amounts of information to an outside application;
Define active time frames for their listings.
mfg
viggen