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Word Order in Title Tag
August 2nd, 2005
Not so far ago, software that is declared to be site content analyzers pays attention to the position of keyword(s) in title of the page. Best mark is given to pages, where keyword(s) holds first position in title. For instance, if our keyword is “apple”, then such title “apple that tastes perfectly” will receive better mark than “perfectly tasting apple”.

Such attention of software developers to position of a keyword in page title made me interested in this subject, therefore I have tried to check it in practice. I have a site that contains index page, categories of products and product pages. Primarily, the titles were “site name, keyword” on the index page and “category name, keyword” on category page. I have changed places having put keywords before other words.

As a result, after cache update, site index dropped 3 positions down, category pages dropped 10 positions down. SERPs in this field stayed steady for three months, inlucing update time, so I hardly believe this drop concerns something other than title changes.

Now I have put everything back, but still there are no results. I shall inform you about changes, if they occur immediately.

Maybe you have any opinions concerning subject of this post?

Posted in Google Optimization, Optimization News | 2 Comments »

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