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Subject: Google's Xmas Non Present!
I believe I'm the only one here who has been hit by the 2006.12.20 bad data push/algo overtweak now to be known as GXFU!

I've tried to analyse exactly what effects this GXFU has had on Core Site 2 because satellite sites are now being affected and what I intend to do to rectify the situation.

In my case, and it would seem quite a lot of other sites, the major effect has been top ranking keywords/phrases being consigned to the end of the results, some are calling this the 950 penalty.

Quite simply, for example, a keyword1keyword2keyword3 combination previously ranking #1 for many years has been either consigned to the cybernether or receives the 950 penalty HOWEVER keyword3keyword1keyword2 or other combination of those keywords may still rank #1 or very highly.

Puzzlingly on the same site other keyword1keyword2keyword3 combinations may not be affected whatsoever therefore:

Q 1. What does this mean?
Q 2. What have they done?
Q 3. Why have they done this?
Q 4. What can one do?

A 1. Is there an OOP (over optimisation penalty) coming into play here? Since Google provides no one with any specific guidelines as to what is OOP, all they say is write in a natural language!

What the hell is that supposed to mean?

My UK natural English language is probably totally different to what an American/South African/Indian/Canadian or New Zealander would write!!! My natural style tends to be aggressively sales orientated, I'm not a journalist writing a newspaper article, I'm a businessman with a lot of employees to keep happy and for Google to say that my style of writing is not as natural as someone else's is plainly preposterous.

This will inevitably have repercussions because if their intention is for everyone to write in such a bland manner we could end up with many similar boring pages of no interest.

A 2. Has Google tweaked the algo so much that ostensibly similar keyword phrases have been consigned to 950 as duplicate or overtly MFA/spam pages?

This is the REAL puzzler!

Despite what Google may believe, there are many products which on paper would seem to be only different by blue widgets, white widgets, red widgets but which are, in reality, totally different or the page displaying that information, completely different, yet to Google's filter analysis, seemingly duplicate.

I'll give you a real example. I have a unique product line and we'll call it Example 1.

Example 1 was first discovered in the early 80's, our company developed it, processed it, presented and marketed it to the world. It is now the #1 product within my industry worldwide...success:-)

Example 1 is obviously shown on many of my sites however it is presented in totally ways yet I believe that Google's algo has seen these pages as being duplicate which has resulted in their 950 penalties even though Example 1 is seen on the various sites as follows:

Core Site 1 .com - #1 - Directory site with image and general trade/public information for the product with image.

Core Site 2 .com - 950 - Original site with de facto authority/specifier information for the product with image.

Satellite Site China .cn - 950 - Brief however pertinent information for the product with image. Local text information.

Satellite Site India .in - 950 - Again, brief however pertinent information for the product with image. Local text information.

Why do .cn and .in carry similar information? Quite simply some companies will not buy from specific countries and, this is common in our trade worldwide, raw materials are imported into that country for either domestic consumption or re-export.

I cannot change that situation therefore if Google wishes to penalise me for something that ACTUALLY HAPPENS in the real world of commerce, then THEY have a BIG problem!

This is not a university theory class of how to manipulate the world using mathematics, this is the reality of how globalisation has affected all our lives and how companies target their specific demographic geo-markets.

A 3. The easiest one to answer...they're trying to get rid of the garbage and this is typical US-style acceptable collateral damage. You may not like this view however that is what is happening however with unintended consequences like the rise in directory sites such as Alibaba and Nextag etc.

It has also pulled up from nowhere fairly old sites seemingly for being there, unchanged, for many years. Taking Example 1 product above I see in the SERPs three sites with the following attributes:

1. One image, three on page references, nothing else.

2. One on page reference, nothing else.

3. One image, two on page reference and title bar.

The only similarity to these sites is they are all 6-8 years old and virtually unchanged since launch.

A 4. So what am I going to do?

Nothing! Absolutely nothing...what's the point? Core Site 2 has all of its pages built exactly the same using my own templates, the only things that are changed between pages is the relevant and unique information such as titlebars, metatags, product description, image(s) etc.

Why should Example 1 have been penalised when, say, product page Example 2 still ranks perfectly at #1?

Apart from anything else, I wouldn't know what to do to change things other than possibly delete perfectly valid country-specific pages or replace the images. The information is still correct, the pages are beautifully formatted...and why the hell should I?

Use AdWords? I've tried that, it does nothing for me.

After all, Yahoo! MSN et al seemingly do not have a problem with these very relevant pages therefore why should Google?

Too many cooks comes to mind here, too much tinkering and tweaking is making Google into a very nervous and twitchy results server. I received this e-mail the other day from a friend:

Quote:
I actually LIKE Yahoo's results! We only need a few thousand to be fickle like me and Google will have a bit of trouble on their hands.


And that was from the Senior Chief Web Developer for a quasi-governmental educational training facility.

One thing I have done though is construct a new site for a .eu domain name I purchased last year. I have used all the same templates etc however I have done two significantly different things. If these have an effect I'll let you know precisely what they are since, insofar as I am concerned, they are this .eu domain specific.