Backlinks von themenfremden Bereichen schädlich

WebtoolMaster hat geschrieben:Hallo,

Sind eigentlich Backlinks von themen fremden Bereichen schädlich?

Zumindest für themen relevante Keywörds / Ranking?

This is one of my favorite myths. Everyone assumes that
Google simply MUST be smart enough to know whether your
links are coming from sites that have the same (or related)
theme, and therefore links from sites with the same theme
are the only way to rank for your keywords.

Pure myth.

Google may, in fact, know whether or not the links are
coming from websites of a similar theme. It may, in fact,
add more weight to these links. But to claim that you MUST
get links from similarly-themed sites in order to rank is
pure mythology.

Here are some examples that disprove the claim:

Site: submitexpress.com
Keywords: search engine optimization
Rank: #3 in Google

The phrase "search engine optimization" is probably one of
the most difficult phrases to rank for. After all, all of
the best search engine marketers want to hold the top
positions for those keywords in order to sell their
services.

Submitexpress.com is doing very well in this regard, ranking
#3 for the phrase (as of this writing). Number one is held
by Wikipedia, and number two by Google itself.

If you go to Google and take a look at the backlinks
pointing to submitexpress.com (using the link: command),
you'll notice that very, very few of those links have
anything to do with search engine optimization or marketing
at all. The exception are internal links from the domain
itself, and that's about it.

So if it's such a fact that you have to have links from
similarly-themed sites in order to rank for your keywords,
how does this site manage to pull off such a huge feat?

Simple: you don't have to have links from sites of the same
theme � you just need a lot of links with your keywords
in them!

Site: www.younevercall.com
Keywords: free cell phone
Rank: #1 in Google

Yes, this site ranks #1 in Google for the very competitive
phrase "free cell phone". But almost none of its backlinks
come from sites or pages having anything to do with cell
phones, or phones, or communications in general (go to
Google and see for yourself�but be warned, some of the
links are from adult sites).

So again, another site ranking for a competitive set of
keywords that somehow manages to do it without "themed links".
How is this possible if you can only rank well with themed
links?

And again, it's simple: you don't have to have links from
sites of the same theme � you just need a lot of links with
your keywords in them!

Here are a couple more examples that rank very well for
difficult keywords despite almost all of their links coming
from off-theme sites, in case you want to explore further
(but I won't go into detail about these):

Site: www.hoodia-dietpills.com
Keywords: hoodia
Rank: #3 in Google

Site: www.affiliatescout.com
Keywords: affiliate programs
Rank: #1 in Google

Does this mean that Google won't put more emphasis on
theme-related links in the future? No, it doesn't. They
might, they might not. But whether they aren't quite as
"smart" as people think they are, or they've just chosen
not to do it (for whatever reason), it is still quite
possible to rank for very difficult keywords with all of
your links coming from off-theme sites.

One point that has proven to make a real difference: Google
is discounting reciprocal links more than it used to. They
still matter, just not nearly as much. One-way links appear
to be the way to go.

schau dich mal hier im forum um, dort findest du einige Aussagen von Mitgliedern die mit rein themenrelevanter Verlinkung sehr gute Erfolge haben, wesentlich weniger themenrelevante Links brauchen um Seiten mit wesentlich mehr Backlinks (nicht themenrelevant) im ranking zu schlagen...

entsprechende Webseiten könnte ich dir auch wohl nennen, aber den SEO Kollegen ist es sicherlich nicht recht, wenn man ohne deren einverständnis diese Seiten hier öffentlich nennt... also lass ich es...

Du hast einen blogartikel verlinkt der nur belegt, dass man auch mit nicht themenrelevanten Links top ranken kann, aber die wertigkeit zwischen themenrelevanter Verlinkung und nicht thmenrelevanter Verlinkung wird dort nicht wirklich angesprochen...

einfach mal das Patent von Google für den Algo anschauen, das steht dort genau beschrieben... auch in den USA werden Patente veröffentlicht, sogar im Internet...

naja... ein keyword bei dem wikipedia top1 rankt ist nicht gerade umkämpft...

welche theorie wird dadurch genau bestärkt?

er hat ja in seinem Blog eine Theorie aufgestellt, eben dass themenrelevante Verlinkung ein Mythos ist, dies aber in keinster Weise bewiesen... er hat nur bewiesen, dass man auch ohne themenrelevante Links top ranken kann... also 2 ganz unterschiedliche Dinge...

auch musst du bedenken, dass die "Hommingberger Gepardenforelle" ein paar Jahre alt ist, und der Algo sich in der zwischenzeit ein paarmal geändert hat...